全球最值钱10大汽车品牌

中国车界人(chejieren)独家整理 聂如冰RubinNIE;

When talking about brands, feelings and subjectivity almost always play a very important role. This happens especially in a sector such as the automobile, where some logos are seen as symbols of success, social status or glamor.

在谈论品牌时,感觉和主观性几乎总是扮演着非常重要的角色。尤其是在汽车这样的行业,一些标志被视为成功、社会地位或魅力的象征。

So it is very likely that if you were asked why you consider the most valuable car brands in the world, you would inevitably think of names like Ferrari, Rolls Royce, Porsche or Lamborghini. But your answer would be wrong, because according to experts in the field, none of them occupy the first places in the world ranking of car brands with a higher value. In fact, some of them are not even in the top 15 positions.

因此,如果你被问及为什么你认为世界上最有价值的汽车品牌,你会不可避免地想到法拉利、劳斯莱斯、保时捷或兰博基尼。但你的答案可能是错误的,因为根据业内专家的说法,在世界汽车品牌排名中,没有一家公司的价值更高。事实上,有些人甚至连前15名都没有。

Every year the Interband company produces a world ranking on the most valuable brands of the planet. And as you can imagine, technology companies, like Apple, Google or Microsoft, occupy the top positions. That is why we have wanted to look only in the automotive sector where, as we have already mentioned, there are many interesting surprises.

To establish the ranking, this agency combines financial forecasts, with calculations about the strength and the role of the brand in the market. All of this together results in an amount that is comparable among all the companies in the world.

每年,该公司都会在全球最具价值的品牌上发布世界排名。正如你所能想象的,像苹果、谷歌或微软这样的科技公司占据了最高职位。这就是为什么我们希望只关注汽车行业的原因,正如我们已经提到的,有许多有趣的惊喜。为了建立排名,该机构将财务预测结合在一起,计算出品牌在市场中的力量和作用。所有这些加在一起的结果,在世界上所有公司中都是可比性的。

In some cases, the brand value is quite similar to the stock market value of the companies. In other cases the difference can be very large. That happens, for example, with Tesla, whose stock price is $61,000 million and its brand value is only $4.010 million.

在某些情况下,品牌价值与公司股票市值相当。在其他情况下,差异可能很大。例如,特斯拉的股价为610亿美元,其品牌价值仅为401亿美元。

Below you will see the list of most valuable car brands. Enjoy and be amazed!

下面你将看到最有价值的汽车品牌列表。享受和感到惊讶!


01. Toyota 

Brand value: $50.29 billion  Change over last year: -6%  Best-selling model: Corolla


02. Mercedes-Benz 

Brand value: $47.83 billion  Change over previous year: +10%  Best-selling model: C-Class


03. BMW

Brand value: $41.62 billion  Change over previous year: unchanged  Best selling model: Series 3


04. Honda

Brand value: $22.07 billion  Change over previous year: +3%   Best-selling model: Civic


05. Ford

Brand value: $13.64 billion  Change over previous year: +5%   Best-selling model: F Series


06. Hyundai

Brand value: $13.19 billion  Change over previous year: +5%   Best-selling model: Elantra


07. Audi

Brand value: $12.02 billion  Change over previous year: +2%   Best-selling model: A4


08. Nissan

Brand value: $11.53 billion  Change over previous year: +4%   Best-selling model: Sentra


09. Volkswagen

Brand value: $11.52 billion  Change over previous year: +1%  Top-Selling Model: Golf


10. Porsche

Brand value: $10.13 billion  Change over previous year: +6%  Best-selling model: 911



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